Figma launches AI tools for designers and beyond
At the Config 2025 conference, Figma announced four new AI features - Sites, Make, Buzz and Draw. They are designed to simplify the process of creating websites, apps and marketing materials by bringing together designers, developers and marketers in a single cloud-based ecosystem.
AMP Version
1. Figma Sites
Figma Sites is a website builder with graphical interface without programming:
- Designed templates and blocks.
Over 100 versatile layouts and components for pages, galleries, forms and portfolios.
- Animations and transitions
Customize scrolling effects and page transitions in a couple of clicks.
- CMS Integration
Automatic loading and updating of content from external management systems.
AI-assistant adapts design for different devices - from mobile screens to large monitors.
2. Figma Make
Figma Make realizes the concept of "wyb-coding" - instant transition from text to code:
- The user describes the interface verbally, e.g.:
> "Create a mockup of a weather app with current temperature and weekly forecast."
- GPT-4 based AI generates a working prototype with ready components.
- Developers can refine the generated code directly in Figma or export it to their IDE.
Important: models are not trained on user data and do not store private information.
3. Figma Buzz
Figma Buzz is aimed at marketers and SMM-specialists:
- Automation of branded creatives.
Banners, posts for Instagram and Facebook, branding - all in a single dashboard.
- Brand Identity Analysis
AI takes into account colors, fonts, and logos to suggest options that exactly match the guideline.
- Multi-format Export
Finished images and videos in popular formats (PNG, MP4, SVG).
4. Figma Draw
Figma Draw is an AI-guided vector editor that simplifies the creation of illustrations:
- Natural Language Commands.
"Draw a minimalistic logo with a mountain and sun image" and it will appear on the canvas.
- Edit and refine
You can change color, shape and composition with text queries.
- Fast Start
Beginners get up and running in minutes and professionals save time on routine tasks.
How to get started ##
- Register or log in to your Figma account.
- Go to Resources → AI Tools.
- Select the desired tool and describe the task.
Rates
Free plan includes the basic functions of all four tools.
Advanced functionality (generation volumes, commercial use) will be available on a subscription basis - the price has not been announced yet.
Output
Figma's new AI features are designed to make design more accessible and faster. Sites helps you launch a website without programmers, Make shortens the path from idea to code, Buzz automates marketing creatives, and Draw turns any text query into a vector illustration. Integration into the Figma cloud guarantees convenient collaboration and a single project repository.