Figma launches AI tools for designers and beyond

At the Config 2025 conference, Figma announced four new AI features - Sites, Make, Buzz and Draw. They are designed to simplify the process of creating websites, apps and marketing materials by bringing together designers, developers and marketers in a single cloud-based ecosystem.

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Figma launches AI tools for designers and beyond

1. Figma Sites

Figma Sites is a website builder with graphical interface without programming:

  • Designed templates and blocks.

Over 100 versatile layouts and components for pages, galleries, forms and portfolios.

  • Animations and transitions

Customize scrolling effects and page transitions in a couple of clicks.

  • CMS Integration

Automatic loading and updating of content from external management systems.

AI-assistant adapts design for different devices - from mobile screens to large monitors.


2. Figma Make

Figma Make realizes the concept of "wyb-coding" - instant transition from text to code:

  1. The user describes the interface verbally, e.g.:

> "Create a mockup of a weather app with current temperature and weekly forecast."

  1. GPT-4 based AI generates a working prototype with ready components.
  2. Developers can refine the generated code directly in Figma or export it to their IDE.

Important: models are not trained on user data and do not store private information.


3. Figma Buzz

Figma Buzz is aimed at marketers and SMM-specialists:

  • Automation of branded creatives.

Banners, posts for Instagram and Facebook, branding - all in a single dashboard.

  • Brand Identity Analysis

AI takes into account colors, fonts, and logos to suggest options that exactly match the guideline.

  • Multi-format Export

Finished images and videos in popular formats (PNG, MP4, SVG).


4. Figma Draw

Figma Draw is an AI-guided vector editor that simplifies the creation of illustrations:

  • Natural Language Commands.

"Draw a minimalistic logo with a mountain and sun image" and it will appear on the canvas.

  • Edit and refine

You can change color, shape and composition with text queries.

  • Fast Start

Beginners get up and running in minutes and professionals save time on routine tasks.


How to get started ##

  1. Register or log in to your Figma account.
  2. Go to Resources → AI Tools.
  3. Select the desired tool and describe the task.

Rates

Free plan includes the basic functions of all four tools.

Advanced functionality (generation volumes, commercial use) will be available on a subscription basis - the price has not been announced yet.


Output

Figma's new AI features are designed to make design more accessible and faster. Sites helps you launch a website without programmers, Make shortens the path from idea to code, Buzz automates marketing creatives, and Draw turns any text query into a vector illustration. Integration into the Figma cloud guarantees convenient collaboration and a single project repository.

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