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Sony discontinues production of flagship Xperia smartphones

•Author: NaKmo Flow•Department: IT-News32 views

According to a report out of Japan, Sony will no longer be assembling its flagship Xperia smartphones on its own. Instead, production will be outsourced to third-party contract manufacturers. The company previously assembled flagship models in-house and now intends to entrust this process to partners for the long term.

Sony discontinues production of flagship Xperia smartphones
  • Sony stays in smartphone market despite less than 1% market share
  • The move away from in-house assembly of flagships is seen as a strategy to reduce costs and improve efficiency
  • Details on the choice of contract manufacturers and the timing of the transition were not disclosed

Analysts said the move would allow Sony to focus on design, software and optimizing user experience by outsourcing logistics and assembly to more specialized facilities.

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•#sony#smartphones
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